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The Case for Enlightened Self- Interest

6/6/2013

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Look around you: Ice cream parlors and cookie stores offer free tastes; fashion brands are desperate to give away prizes via radio contests; luxury brands organize golf tournaments; and publishers organize their celebrity writers to speak at public events.

But you’re already aware of the reasons behind this phenomenon.....

http://blogs.wsj.com/indiarealtime/2010/04/21/india-journal-the-case-for-enlightened-self-interest/
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    Author

    The author of this post is 
    Bharat Joshi, Founder Director & Principle, JCurve Ventures Pvt, Ltd. Bharat is a contributor to the Wall Street Journal, Tharawat and Cargotalk among other publications.

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  • Home
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