Senior Associate, JCurve
Sunaina Kashyap is Senior Associate and consultant with JCurve for Public Relations, Media & Marketing Strategy and Management. She is also the Project Lead (Marketing and Business Development) for SWAYAM, a rural infrastructure development initiative of JCurve. Sunaina has work experience of 18 years spanning management, marketing and public relations in developmental initiatives, events, real estate, healthcare, hospitality, retail, visual media and aviation industry.
At JCurve her role involves marketing and PR strategy formulation, implementation and management; providing a strategic understanding of the market through research and analytics; and help develop and implement the agreed market entry strategy by working closely with the marketing, sales, finance as well as legal departments of clients; to enhance and add value to the business development of the client and to increase commercial profits of the client.
From 2010-2012 Sunaina worked with Drakon as consultant for event marketing and management for Polo tournaments including Raja Mohan Rajender Mohan Gold Vase Cup and Arena Polo Tournament.
From 2007 to 2009 Sunaina worked as marketing and sales consultant for sales and leasing of commercial and residential real estate. She led the land acquisition for an infrastructure project for a Hospital Chain from the USA.
From 1996 to 2007 Sunaina worked with Sakshi, an NGO where her role involved managing corporate sponsorships and relationship with Multinationals, Foreign embassies and Government for funding Projects on Mother and Child Health Care.
Prior to that Sunaina worked in the marketing and public relations department for Modiluft, an aviation company and in the hospitality sector with Taj Hotels in New Delhi
Sunaina a graduate in Political Science (Hons) from Miranda House, Delhi University in 1995 has also completed a Diploma in 3D Animation and Visual Effects, and a Diploma in Video Editing.