The Case for Enlightened Self- Interest
- Ankush Dawar
- Oct 4, 2019
- 1 min read
Updated: Apr 27, 2021

Look around you: Ice cream parlors and cookie stores offer free tastes; fashion brands are desperate to give away prizes via radio contests; luxury brands organize golf tournaments; and publishers organize their celebrity writers to speak at public events.
But you’re already aware of the reasons behind this phenomenon.....
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